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Design.ME PUFF.ME Volumizing Trio Kit Pump up the volume and give flat, lifeless hair a serious boost! This powerhouse trio includes PUFF.ME Volumizing Shampoo, Volumizing Conditioner, and Bodifying Cream to create fuller-looking hair with incredible body, bounce, and movement. The lightweight shampoo gently cleanses while boosting volume, the conditioner hydrates and detangles without weighing hair down, and the Bodifying Cream adds fullness, texture, and flexible hold for a beautiful, bouncy blowout. Perfect for fine, thin, or limp hair that needs extra oomph without the heaviness. Big hair energy starts here!

COLOR WOW Raise the Root Thicken + Lift Spray Big Volume. Incredible Lift. Zero Crunch! Say goodbye to flat, lifeless hair and hello to gorgeous, bouncy volume with Color Wow Raise the Root! This innovative thickening and lifting spray delivers instant root lift, incredible body, and long-lasting fullness without the sticky, stiff, or crunchy feeling of traditional volumizing products. Formulated with unique, flexible polymers that act like tiny springs at the roots, Raise the Root gives hair the support it needs to stay lifted while remaining soft, touchable, and full of movement. Why You'll Love It: - Delivers instant root lift and all-day volume. - Creates fuller, thicker-looking hair. - Never leaves hair sticky, stiff, or crunchy. - Provides built-in heat protection. - Works on both damp and dry hair. - Won't yellow, darken, or dull hair color. - Perfect for fine, thin, flat, or limp hair. - Adds body and bounce without sacrificing softness. - Great for refreshing second-day hairstyles. How to Use: Spray directly onto the roots of damp or dry hair, concentrating on areas where extra lift is desired. Blow-dry with a round brush or lift hair at the roots while applying heat for maximum, long-lasting volume. Because life's too short for flat hair — turn up the volume and let your roots rise to the occasion!

Mousse

Goldie Locks Signature Conditioner Give your hair the golden treatment! This luxurious, ultra-hydrating conditioner delivers silky softness, incredible shine, and frizz-fighting moisture without weighing hair down. Infused with nourishing white truffle and marula oil, its lightweight, protein-free formula effortlessly detangles, smooths, and restores manageability while leaving hair soft, bouncy, and beautifully polished. Perfect for all hair types, including fine, color-treated, dry, and extension hair. Enjoy its irresistible Golden Hour fragrance, featuring bright citrus, orange blossom, creamy vanilla, and warm sandalwood. Salon-worthy softness and shine with every wash!

Goldie Locks Signature Shampoo Give your hair the golden treatment with every wash! This luxurious, sulfate-free, protein-free shampoo delivers a rich, creamy lather that gently removes dirt, oil, and product buildup without stripping away essential moisture. Infused with nourishing ingredients like rose water, biotin, ginseng root extract, and moisture-binding amino acids, it leaves hair feeling silky, hydrated, lightweight, and full of natural body. Specifically formulated to be safe for hair extensions, this gentle shampoo cleanses without compromising the integrity of your extensions, making it an excellent choice for maintaining both your natural hair and your investment in beautiful length and volume. Perfect for all hair types, including fine, color-treated, chemically processed, and extension hair. Indulge in the irresistible Golden Hour fragrance, featuring bright citrus, delicate orange blossom, creamy vanilla, and warm sandalwood. Clean, gorgeous, extension-friendly hair never felt so luxurious!

milk_shake Silver Shine Conditioner Keep your blonde bright, your silver stunning, and unwanted brassiness under control! This luxurious, violet-pigmented conditioner helps neutralize unwanted yellow and golden tones in blonde, platinum, gray, and white hair while delivering softness, hydration, and incredible shine. Enriched with nourishing milk proteins, organic berry extracts, and milk_shake's exclusive Integrity 41® technology, it helps strengthen hair, maintain moisture balance, and protect color vibrancy. Leaves hair silky, manageable, and beautifully refreshed without sacrificing moisture. Enjoy the deliciously sweet fragrance of blueberries, blackberries, raspberries, and delicate floral notes. Perfect for maintaining gorgeous, cool-toned hair between salon visits! How to Use: Apply to clean, damp hair, leave on for 2–5 minutes, and rinse thoroughly.

milk_shake Silver Shine Shampoo Say goodbye to brass and hello to gorgeous, cool-toned hair! This powerful, violet-pigmented shampoo is specially formulated to neutralize unwanted yellow and brassy tones in blonde, platinum, silver, gray, and white hair. Its rich, toning formula gently cleanses while enhancing cool tones and keeping your blonde bright and beautiful between salon visits. Enriched with nourishing milk proteins, organic berry extracts, and milk_shake's exclusive Integrity 41® technology, it helps strengthen, soften, and condition hair while protecting color vibrancy and enhancing shine. Enjoy the irresistible sweet berry fragrance of blueberries, blackberries, raspberries, and wild violet. How to Use: Apply to wet hair, lather, and rinse. For more intense toning, leave on for a few minutes before rinsing. Use approximately once a week or as needed to maintain your desired tone. Follow with milk_shake Silver Shine Conditioner for even more toning and softness. Perfect for: Blondes, highlighted hair, platinum shades, and naturally gray or white hair that needs serious brass control!

Helps with fighting frizz and resisting humidity

Luxurious smoothing shampoo for cleaning unreally curls fighting frizz and resisting humidity

Super smoothing leave in styler. Take flyaways, fight frizz, resist humidity. Lasts 48-72 hours

STMNT Grooming Goods Texture Spray Powder Turn up the volume and take your texture to the next level! This ultra-lightweight styling powder delivers instant root lift, incredible fullness, and gritty texture without weighing hair down. Perfect for creating messy, tousled styles, adding body to fine hair, or giving short cuts extra definition. Its extreme matte finish provides grip and separation for effortless styling. Features Staygold's signature fragrance with refreshing citrus, aquatic, and woody notes. Vegan-friendly formula. How to Use: Shake well and spray onto dry roots or throughout the hair. Work in with your fingertips to build volume, texture, and definition.

Forming. Shaping. Moisture. Shine. For you and me and everyone we know. We call it STYLE because it makes your hair more cooperative no matter what kind of hair you have or how you’re styling it. CULT+KING® STYLE | Forming lotion for all Styling. | Forming. Shaping. Moisture. Shine. For all hair types. Now offered in a 100% recycled post-consumer aluminum tube with a recyclable zinc allow cap. Please empty completely and replace cap before recycling. WE NAMED IT STYLE BECAUSE IT MAKES HAIR MORE COOPERATIVE AND MANAGEABLE. Easier to style the way you want it – for most hair types and lengths. The must-have for high-humidity conditions. Very versatile, from air-dried curls to a smooth blow-out. Smooth finish any time, any where. Soft, shiny, frizz-free hair every time. For very fine hair users who like more body on top, use ears-down to polish your overall look. Linden bud extract and mica add more refraction and shine. And fair warning, the smell is intoxicating. IT’S A FORMING LOTION FOR AIR DRYING OR DIFFUSING. Forming is anytime you give your wet hair shape before air drying or diffusing. STYLE holds your hair in place just the way you want it, by holding your wave or curl pattern together as your hair dries. Unformed hair creates undefined frizz. For curling styling: Start with a dime size drop. Rub throughout palms and fingers. Scrunch through hair, or press and pull through hair between palms. IT’S A SHAPING LOTION FOR BLOW-DRYING. Shaping is using a round brush or flat brush to create the shape of your style while blow-drying. STYLE has just the right amount of smoothing and slip and anti-frizz mojo to make smooth blow-outs easier, both for stylists at the salon and especially for guests when they get home. (WIN!) THE HUMIDITY HATER’S DREAM CREAM. The weather can really do a number on your hair. Puffy frizz on hot sticky humid days. Parched and brittle hair in arid deserts. Dry, flat, lifeless winter hair from forced air and radiator heating. STYLE coats and protects and improves the appearance of your hair in all these conditions by keeping the moisture in and keeping the humidity (low and high) out. This is serious secret weapon stuff for the chronically-afflected. Never give up. Never surrender. STYLE’s got you. THREE WORDS: WATER SOLUABLE WAX. STYLE offers all the smoothing, holding, anti-frizz benefits of was without the buildup. Softness Anti-frizz Protective coating Detangling Combability Less breakage THE ULTIMATE MIXER All CULT+KING products are made to mix. We’d rather teach you how to mix our products in your hands before applying than add another bottle/SKU to the cluttered, throw-away-culture world. Mix STYLE with: C+K JELLY to add volume, lightness and control. C+K SUPERWATER or TONIK to cut the thickness of STYLE for finer hair types. Any C+K product for an anti-humidity, less-frizz boost. C+K SETSPRAY to add heat protection. CURLY GIRLS: STYLE IS A LIGHT CURL CONTROL CREAM TOO Made with a naturally derived breathable polymer for crunch-free hold (versus petrochemical-based PVP). Ingredients (most to least): Aqua (Water) Glyceryl Stearate *Butyrospermum parkii (Shea) Butter *Helianthus annuus (Sunflower) Seed Oil Vegetable Glycerin *Cera alba (Beeswax) Cetearyl Alcohol *Persea gratissima (Avocado) Oil *Cucurbita maxima (Pumpkin) Seed Oil Sodium Chloride Raphanus sativus (Radish) Seed Extract *Simmondsia chinensis (Jojoba) Seed Oil Pelargonium graveolens (Geranium) Flower Oil *Tilia tomentosa (Linden Bud) Extract *Hippophae rhamnoides (Sea Buckthorn) Extract Lavandula angustifolia (Lavender) Oil *Rosmarinus officinalis (Rosemary) Leaf Oil Arctium majus (Burdock Root) Root Extract *Achillea millefolium (Yarrow) Flower Extract *Equisetum arvense (Horsetail) Extract *Ulmus fulva (Slipper Elm) Bark Mentha piperita (Peppermint) Flower/Leaf Oil *Musa paradisiaca (Banana) Fruit Juice Panthenol Lactic Acid Glyceryl Caprylate Sodium Polyitaconate Propanediol Cetearyl Glucoside Caprylhydroxamic Acid Xanthan Gum Mica Titanium Dioxide *denotes organic ingredient We strive to keep these lists as up-to-date and accurate as possible, however ingredients are subject to change over time. For the most up-to-date listing of ingredients in each product, please refer to product packaging.

Forming. Shaping. Moisture. Shine. For you and me and everyone we know. We call it STYLE because it makes your hair more cooperative no matter what kind of hair you have or how you’re styling it. CULT+KING® STYLE | Forming lotion for all Styling. | Forming. Shaping. Moisture. Shine. For all hair types. Now offered in a 100% recycled post-consumer aluminum tube with a recyclable zinc allow cap. Please empty completely and replace cap before recycling. WE NAMED IT STYLE BECAUSE IT MAKES HAIR MORE COOPERATIVE AND MANAGEABLE. Easier to style the way you want it – for most hair types and lengths. The must-have for high-humidity conditions. Very versatile, from air-dried curls to a smooth blow-out. Smooth finish any time, any where. Soft, shiny, frizz-free hair every time. For very fine hair users who like more body on top, use ears-down to polish your overall look. Linden bud extract and mica add more refraction and shine. And fair warning, the smell is intoxicating. IT’S A FORMING LOTION FOR AIR DRYING OR DIFFUSING. Forming is anytime you give your wet hair shape before air drying or diffusing. STYLE holds your hair in place just the way you want it, by holding your wave or curl pattern together as your hair dries. Unformed hair creates undefined frizz. For curling styling: Start with a dime size drop. Rub throughout palms and fingers. Scrunch through hair, or press and pull through hair between palms. IT’S A SHAPING LOTION FOR BLOW-DRYING. Shaping is using a round brush or flat brush to create the shape of your style while blow-drying. STYLE has just the right amount of smoothing and slip and anti-frizz mojo to make smooth blow-outs easier, both for stylists at the salon and especially for guests when they get home. (WIN!) THE HUMIDITY HATER’S DREAM CREAM. The weather can really do a number on your hair. Puffy frizz on hot sticky humid days. Parched and brittle hair in arid deserts. Dry, flat, lifeless winter hair from forced air and radiator heating. STYLE coats and protects and improves the appearance of your hair in all these conditions by keeping the moisture in and keeping the humidity (low and high) out. This is serious secret weapon stuff for the chronically-afflicted. Never give up. Never surrender. STYLE’s got you. THREE WORDS: WATER SOLUABLE WAX. STYLE offers all the smoothing, holding, anti-frizz benefits of was without the buildup. Softness Anti-frizz Protective coating Detangling Combability Less breakage THE ULTIMATE MIXER All CULT+KING products are made to mix. We’d rather teach you how to mix our products in your hands before applying than add another bottle/SKU to the cluttered, throw-away-culture world. Mix STYLE with: C+K JELLY to add volume, lightness and control. C+K SUPERWATER or TONIK to cut the thickness of STYLE for finer hair types. Any C+K product for an anti-humidity, less-frizz boost. C+K SETSPRAY to add heat protection. CURLY GIRLS: STYLE IS A LIGHT CURL CONTROL CREAM TOO Made with a naturally derived breathable polymer for crunch-free hold (versus petrochemical-based PVP). Ingredients (most to least): Aqua (Water) Glyceryl Stearate *Butyrospermum parkii (Shea) Butter *Helianthus annuus (Sunflower) Seed Oil Vegetable Glycerin *Cera alba (Beeswax) Cetearyl Alcohol *Persea gratissima (Avocado) Oil *Cucurbita maxima (Pumpkin) Seed Oil Sodium Chloride Raphanus sativus (Radish) Seed Extract *Simmondsia chinensis (Jojoba) Seed Oil Pelargonium graveolens (Geranium) Flower Oil *Tilia tomentosa (Linden Bud) Extract *Hippophae rhamnoides (Sea Buckthorn) Extract Lavandula angustifolia (Lavender) Oil *Rosmarinus officinalis (Rosemary) Leaf Oil Arctium majus (Burdock Root) Root Extract *Achillea millefolium (Yarrow) Flower Extract *Equisetum arvense (Horsetail) Extract *Ulmus fulva (Slipper Elm) Bark Mentha piperita (Peppermint) Flower/Leaf Oil *Musa paradisiaca (Banana) Fruit Juice Panthenol Lactic Acid Glyceryl Caprylate Sodium Polyitaconate Propanediol Cetearyl Glucoside Caprylhydroxamic Acid Xanthan Gum Mica Titanium Dioxide *denotes organic ingredient We strive to keep these lists as up-to-date and accurate as possible, however ingredients are subject to change over time. For the most up-to-date listing of ingredients in each product, please refer to product packaging.

This Ultra lightweight hair oil helps team for his keep your ends smooth and resists static

Superfruit start oil is ultra lightweight helps smooth frizz and flyaways change your ends and helps resist static

CULT+KING® SUPERWATER | Antioxidant Toner for Hair and Skin | Moisturize, Balance, Protect, Prep, Refresh. Deceptively simple. It’s just amazing-smelling water, right? After SUPERWATER soaks into hair and skin, making it feel so wonderfully soft and moisturized — that’s when you know it’s SUPER. SUPERWATER packs an impressive oomph, beginning with an abundance of floral waters of rose, chamomile, and sandalwood. Floral waters are distillates or hydrosols of essential oils, beneficially powerful yet gentle enough for fine hair and the most sensitive skins. Add to that, an extensive list of powerful antioxidants; the “queen of herbs” Holy Basil; anti-aging Vitamin C; even Lactobacillus Ferment with both natural microbial properties and potent moisturizing. CULT+KING® SUPERWATER | ANTIOXIDANT TONER FOR HAIR AND SKIN Moisturize, balance, protect, prep, refresh. A quick hit of hydration. Very gentle for all skin types. Soft and shiny hair with no weight. Superb prep for makeup and hairstyling. Calming and soothing to skin and hair. A natural pollution protection barrier. Rich in hydrosols, antioxidants & more. SUPERWATER is vegan. WEIGHTLESS, SHINY, SOFT HAIR Spray on damp hair after shampooing for weightless, balanced, shiny softness. Spray on dry hair when you want to refresh your style. Don’t forget your scalp for a moisture boost. PREP FOR MAKE-UP. FINISH AFTER A SHAVE. OR REFRESH JUST BECAUSE. We didn’t invent prepping your face for makeup with a hydrating mist, but SUPERWATER brings something extraordinary to the party. It’s a wow for setting your make-up; mist on face, air-dry and apply foundation, color, etc. Try it and you’ll see what we mean. Great to finish a shave as well. Give your face a quick spritz. Pretty soon you’re spritzing every time you walk past the bottle. The feeling, the scent, the whole experience is habit-forming in the best possible way. WHO WILL ESPECIALLY LOVE SUPERWATER People with fine hair. People with sensitive skin. People who spend time on their make-up and want it to look fabulous. People who want to promote their skin’s ability to defend itself. People experiencing Hydral Fatigue, the swelling of the hair fiber causing cuticle damage and protein and color loss because of tap water’s high pH. People who know that skin and scalp health is where it’s at. And, of course, people who feel that thoughts, sound and intention impact the living consciousness in water. That would be us. Speak nicely to your SUPERWATER every now and then. SAY HELLO TO HYDROSOLS SUPERWATER contains hydrosols of rose, chamomile and sandalwood. At CULT+KING we are big believers in the power of botanicals. Most of our products contain botanical essential oils. But there are other forms to capture that power… like hydrosols. SUPERWATER is our homage to hyrosols, which are the floral waters or distillates of essential oils. Hydrosols are the water left behind after extracting an essential oil from a plant through water/steam distillation, making hydrosols beneficially powerful yet gentle enough for the most sensitive skins. ANTIOXIDANTS ARE ALWAYS A GOOD IDEA We’ve packed SUPERWATER with a feast of all our favorite antioxidants from holy basil, green tea and rose to chamomile, pomegranate and Vitamin C (boosted by ferulic acid). We’re all so busy consuming antioxidant-rich foods and supplements. Why not add topically-applied antioxidants to your regimen for visible radiance and a brighter, hydrated appearance of skin and hair. A quick internet search of “topical application of antioxidants” will give you hours of reading materials on the subject, from scientific clinical studies to medical journal articles. Go ahead and nerd out. Knowledge is power. And so are antioxidants. AND THEN WE TOTALLY NERDED OUT BY ADDING LACTOBACILLUS FERMENT SUPERWATER is such a beautiful formulation that it deserves a gentle natural antimicrobial, and we also wanted to give it a more moisturizing feel than one might expect from “water.” This is our dream product, after all. We found the solution for both these goals with Lactobacillus Ferment, a new addition to CULT+KING’s ingredient repertoire. Is it a “prebiotic” or a “probiotics-based post-biotic”? Who knows? Let the scientific journals argue amongst themselves. We’re just going to enjoy it. Ingredients (Most to Least): Aqua (Water) Rosa damascena (Rose) Flower Water Anthemis nobilis (Chamomile) Flower Water Lactobacillus Ferment Santalum album (Sandalwood) Water *Ocimum sanctum (Holy Basil) Leaf Extract *Camellia sinensis (Green Tea) Leaf Extract Ethyl Ascorbic Acid Ferulic Acid *Punica granatum (Pomegranate) Fruit Juice *Alcohol *denotes organic ingredient We strive to keep these lists as up-to-date and accurate as possible, however ingredients are subject to change over time. For the most up-to-date listing of ingredients in each product, please refer to product packaging.

CULT+KING® SUPERWATER | Antioxidant Toner for Hair and Skin | Moisturize, Balance, Protect, Prep, Refresh. Deceptively simple. It’s just amazing-smelling water, right? After SUPERWATER soaks into hair and skin, making it feel so wonderfully soft and moisturized — that’s when you know it’s SUPER. SUPERWATER packs an impressive oomph, beginning with an abundance of floral waters of rose, chamomile, and sandalwood. Floral waters are distillates or hydrosols of essential oils, beneficially powerful yet gentle enough for fine hair and the most sensitive skins. Add to that, an extensive list of powerful antioxidants; the “queen of herbs” Holy Basil; anti-aging Vitamin C; even Lactobacillus Ferment with both natural microbial properties and potent moisturizing. CULT+KING® SUPERWATER | ANTIOXIDANT TONER FOR HAIR AND SKIN Moisturize, balance, protect, prep, refresh. A quick hit of hydration. Very gentle for all skin types. Soft and shiny hair with no weight. Superb prep for makeup and hairstyling. Calming and soothing to skin and hair. A natural pollution protection barrier. Rich in hydrosols, antioxidants & more. SUPERWATER is vegan. WEIGHTLESS, SHINY, SOFT HAIR Spray on damp hair after shampooing for weightless, balanced, shiny softness. Spray on dry hair when you want to refresh your style. Don’t forget your scalp for a moisture boost. PREP FOR MAKE-UP. FINISH AFTER A SHAVE. OR REFRESH JUST BECAUSE. We didn’t invent prepping your face for makeup with a hydrating mist, but SUPERWATER brings something extraordinary to the party. It’s a wow for setting your make-up; mist on face, air-dry and apply foundation, color, etc. Try it and you’ll see what we mean. Great to finish a shave as well. Give your face a quick spritz. Pretty soon you’re spritzing every time you walk past the bottle. The feeling, the scent, the whole experience is habit-forming in the best possible way. WHO WILL ESPECIALLY LOVE SUPERWATER People with fine hair. People with sensitive skin. People who spend time on their make-up and want it to look fabulous. People who want to promote their skin’s ability to defend itself. People experiencing Hydral Fatigue, the swelling of the hair fiber causing cuticle damage and protein and color loss because of tap water’s high pH. People who know that skin and scalp health is where it’s at. And, of course, people who feel that thoughts, sound and intention impact the living consciousness in water. That would be us. Speak nicely to your SUPERWATER every now and then. SAY HELLO TO HYDROSOLS SUPERWATER contains hydrosols of rose, chamomile and sandalwood. At CULT+KING we are big believers in the power of botanicals. Most of our products contain botanical essential oils. But there are other forms to capture that power… like hydrosols. SUPERWATER is our homage to hyrosols, which are the floral waters or distillates of essential oils. Hydrosols are the water left behind after extracting an essential oil from a plant through water/steam distillation, making hydrosols beneficially powerful yet gentle enough for the most sensitive skins. ANTIOXIDANTS ARE ALWAYS A GOOD IDEA We’ve packed SUPERWATER with a feast of all our favorite antioxidants from holy basil, green tea and rose to chamomile, pomegranate and Vitamin C (boosted by ferulic acid). We’re all so busy consuming antioxidant-rich foods and supplements. Why not add topically-applied antioxidants to your regimen for visible radiance and a brighter, hydrated appearance of skin and hair. A quick internet search of “topical application of antioxidants” will give you hours of reading materials on the subject, from scientific clinical studies to medical journal articles. Go ahead and nerd out. Knowledge is power. And so are antioxidants. AND THEN WE TOTALLY NERDED OUT BY ADDING LACTOBACILLUS FERMENT SUPERWATER is such a beautiful formulation that it deserves a gentle natural antimicrobial, and we also wanted to give it a more moisturizing feel than one might expect from “water.” This is our dream product, after all. We found the solution for both these goals with Lactobacillus Ferment, a new addition to CULT+KING’s ingredient repertoire. Is it a “prebiotic” or a “probiotics-based post-biotic”? Who knows? Let the scientific journals argue amongst themselves. We’re just going to enjoy it. Ingredients (Most to Least): Aqua (Water) Rosa damascena (Rose) Flower Water Anthemis nobilis (Chamomile) Flower Water Lactobacillus Ferment Santalum album (Sandalwood) Water *Ocimum sanctum (Holy Basil) Leaf Extract *Camellia sinensis (Green Tea) Leaf Extract Ethyl Ascorbic Acid Ferulic Acid *Punica granatum (Pomegranate) Fruit Juice *Alcohol *denotes organic ingredient We strive to keep these lists as up-to-date and accurate as possible, however ingredients are subject to change over time. For the most up-to-date listing of ingredients in each product, please refer to product packaging.

Price is per bottle filled

Nioxin System 3 Designed for color-treated hair with light thinning, Nioxin System 3 helps strengthen hair, reduce breakage, and promote fuller, thicker-looking locks. This three-step system cleanses the scalp, conditions the hair, and adds volume while helping protect color-treated strands for healthier-looking hair.

Nioxin System 4 Specially formulated for color-treated hair with progressed thinning, Nioxin System 4 helps strengthen fragile strands, reduce breakage, and promote thicker, fuller-looking hair. This three-step system gently cleanses the scalp, provides lightweight hydration, and adds volume while helping protect color-treated hair for a healthier, denser appearance.

Sweet texture, serious style, and a grape taffy scent that's almost good enough to eat ( but please don't ) lol. Get ready to twist, sculpt, piece out, and define your style with Kenra Taffy! This flexible styling fiber delivers texture, definition, and separation while keeping hair soft, manageable, and full of personality. Its unique, taffy-like consistency makes it easy to create piecey layers, tousled waves, spiky styles and perfectly imperfect lived-in looks. Enjoy medium hold with a smooth, flexible finish that allows you to reshape your style without stiff, crunchy hair. Why you'll love it: Flexible hold: Keeps your style in place while allowing movement and restyling. Texture & Definition: Creates separation and definition for piecey, dimensional styles. Frizz Control: Helps tame flyaways, and smooth unruly strands. Versatile Styling: Perfect for short, choppy cuts, textured layers and creative styles. Delicious grape scent: Smells just like sweet grape taffy!